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This document describes how Google Analytics uses cookies to measure user-interactions on websites. Overview. Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides This document describes how Google Analytics uses cookies to measure user-interactions on websites. Overview. Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides

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