Being easy to find in Google is one of the most important marketing objectives of entrepreneurs. SEO can help you with that and is a frequently heard term, but what does SEO mean? How do you use it for your website and what do you need to know about it to be easy to find? What is SEO?SEO stands for Search Engine Optimization or search engine optimization. This means that you improve your website, so that you are better found in search engines such as Google. In other words: you can use SEO for a higher popularity of your website and thus for more visitors who become customers, leave contact information with you or subscribe to your newsletter. Think for example of a café owner who has a party this weekend and needs an extra supply of ice cubes. Imagine: you are a supplier of ice cubes, then you want this cafe owner on your website. SEO can help you with this. Many visitors or relevant visitors?Search engines like Google bring an order to the websites they show when someone types in a keyword. The more relevant a search engine finds your website, the higher you will be in the search results. A common misconception is that it only concerns that high position. While this is important, it is not the only factor that matters. A high position for words that no one is looking for or for a search that is totally irrelevant does not result in valuable visitors. As a supplier of ice cubes it is not interesting to be high in the search results when looking for cocktails without ice. For this supplier, it is much more interesting when someone searches for ice cubes delivering Amsterdam. With SEO you optimize your website in order to get to the right keywords at the top of the search results.SEO roughly consists of 4 steps:Keyword analysisOptimize technologyCreate and optimize contentLinkbuildingWe explain the steps below for you. 1. Keyword analysisIn this first step, you determine the search queries that are relevant to your website. A search is relevant if it is often typed by your target group and has a high conversion value. So you want the answer to the question: on which words is online often searched for the products or services that my company offers? Because with these keywords the chances are that a customer is looking for your website. These are the keywords that are relevant to your company. With Keyword Planner from Google, you can easily find out which search terms are relevant for your company. 2. Optimize technologyNow that youve collected the right keywords, look at the technical side. Make sure you enable a web builder who knows which technical guidelines a good website must meet. Important points of attention include the loading time and mobile friendliness of the website. Google also looks at that. Go one step further and check whether the HTML of the web pages meets the latest technical requirements. 3. Create and optimize contentThe best SEO is good content. Content with added value. Consider what your target group finds interesting. Write blogs, place videos. Your texts must of course also answer the search query and be unique. Focus your texts on the right keywords and use synonyms. Process these (search) words in the title, subheadings and contents of the paragraphs. This allows Google to read what your website is about and show your website in the results with a relevant search. As a supplier of ice cubes you do well to write a paragraph about the ordering process. With Order cubes as a head or in between. You create content on a subject that is important to your company. And what you want to be found on.But you can further optimize texts. Do the pages of your website link to each other? For example, is there a link to the contact page on the product information page? And is the correct keyword in that link? A good text for the link is for example: Order ice cubes directly. Ice cubes in combination with ordering is therefore the search term 4. Link buildingWhen other websites link to your website, this has a positive effect on your position in search results. Google takes these statements into account when assessing how relevant your website is for a particular search. These statements are, as it were, a kind of recommendations. And the more of these recommendations, the greater your relevance according to Google. Search engines, however, not only look at the amount of recommendations, but also at their context. What is the subject of the web page that links to you and what is the text used in that link? Are they relevant to your company? Because for the ice cube supplier it is natural


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